Dr Mary WelchA Chartered Institute of Public Relations (CIPR) internal communication event at UCLan attracted record-breaking interest. The event which is one of a regular series of CIPR events drew the largest audience so far.

The event, hosted by Lancashire Business School (LBS), brought together more than 70 Lancashire professionals and local students keen to hear from the two of the UK’s leading thinkers on the subject of internal communication (IC).

The event featured LBS very own senior lecturer in communication management, Dr Mary Welch (pictured) and director of communications and business development at BAE Systems Alison Ramsay who both shed some light on IC theory and practice.

Mary, who was a communication professional before joining academia more than a decade ago, spoke of her road to communication and engagement research.

She said: “As a practitioner, I had no access to the public relations and communication management theory I discovered once I became an academic.”

Mary’s research findings in both IC and employee engagement had provided a significant contribution to how academics and practitioners define both concepts currently. Her suggested IC definition is being cited and discussed by a number of leading academics in the field.

Alison shared a spirit-lifting IC campaign that was a great success and is set to be running for the second year in a row. BAE Systems ‘Stop and Think’ campaign took an innovative approach to boost company’s staff engagement by putting their employees’ voices first.

Alison said: “As an IC practitioner, you’ve got to go and listen to your employees rather than dictating what they want.”

During the talks many interesting topics arose, which were discussed throughout the evening including what the future holds for IC, the importance of a personal brand and whether IC is too concerned with channels rather than the content itself.

 

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